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Share our Secret and Win a Secret Adventure!

Written by Ken Leinbach
    Thursday, 31 March 2016
Share our Secret and Win a Secret Adventure!

It was the best “wild ice” for skating that I have found in years. A vast expanse of smooth-as-glass clear ice made not by a Zamboni, but by Mother Nature herself. And perhaps the biggest surprise of all? This “secret gem” wasn’t some hidden lake up state, but it was right here, in the shadow of the US Bank building downtown. I’ve been here over 20 years now and I still keep finding the unexpected. This is why I LOVE living in Milwaukee.

Of course, it was a “secret” only to me. A few ice fishermen had found this spot as well. In fact, that’s why I was there in the first place. I was invited by one of the fishermen to come and check out this world class fishing area in the heart of our fair city (see our blog for the full story and a photo of what we caught!). As one who was “in the know,” he was proud and excited to let me in on this “secret.” It was awesome!

As Milwaukee Earth Month approaches, I’ve been thinking about how special these hidden natural areas are. For many of you, the Urban Ecology Center is your “secret gem” not only because of our beautiful oases tucked into urban neighborhoods, but also because of the work we do to connect people to the outdoors. As a member, you know that those brightly colored buses driving kids to nearby parks are part of a larger community committed to teaching people of all ages about nature and science. You may have borrowed a canoe, taken a class or just played board games with your kids at one of our branches. You’re “in the know” and together we’re celebrating “Milwaukee Earth Month” all year long. We’re extremely grateful for your support.

And while we are honored to be considered a gem, we’d love it of you would share our secret with your friends! What do you say?

In honor of Milwaukee Earth Month this April, we would like those who are willing, to recruit one or two (or five or ten) new members to join us! Invite them for a walk through a park. Borrow bikes and hit the Oak Leaf Trail. Bring them to a class. Then ask them to join! Ask them to join for their own enjoyment. Ask them to join so everyone has access to nature. Ask them to join to support our efforts to restore urban land and rivers.

Share the secret! Celebrate Milwaukee Earth Month by helping us connect even more people to the outdoors.


As an extra incentive, for every new member you bring your name will be entered in a drawing to win a one-of-a-kind “Milwaukee Secret Gem Adventure and Dinner” led by me, a 20-year resident who specializes in finding the quirky, unusual and fun parts of this city.
Your odds to win increase with each new member you bring in. The person who brings the most new members will get to come with a friend. Plus two winners will be selected at random with each able to bring a friend.

Create your own membership drive page online at: urbanecologycenter.org/MilwaukeeEarthMonth.

Earth Day is not enough.
We're celebrating throughout the entire month of April!
How will you celebrate?
Photo Credit: Laura Hubers /USFWS
Ken Leinbach

Ken Leinbach

Ken is a nationally recognized educator and leader in community-based environmental education. He currently serves as the Executive Director of the Urban Ecology Center. With his contagious energy, Ken speaks on a number of topics including: urban education, community organizing, environmental issues, finding abundance, the power of story, sustainable design, the need for "near-by" nature, leadership, fundraising, and green living. Ken holds a Bachelor of Science degree from Antioch College in Ohio, a Masters degree in Environmental Education from Prescott College in Arizona and received an honorary Doctorate of Fine Arts from the Milwaukee Instituted of Art and Design.

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